Study active audiences | Digiseg Insights Platform

Use this report to evaluate the reach of different audiences in your study. Audiences that have a greater-than-zero benchmark score with Average Internet Population (AIP) are considered to be over-represented in your study. Audiences with less than 15% of impressions are not regarded as potential "top audiences".

Top audiences

Best reach

Measured using impressions and benchmark score.

				Impressions	Score

home_type

Delivery

Share of Impressions per audience

Benchmark score

Audience delivery compared with Average Internet Population

	Impressions		Benchmark

savings

Delivery

Share of Impressions per audience

Benchmark score

Audience delivery compared with Average Internet Population

	Impressions		Benchmark

lifecycle

Delivery

Share of Impressions per audience

Benchmark score

Audience delivery compared with Average Internet Population

	Impressions		Benchmark

cars

Delivery

Share of Impressions per audience

Benchmark score

Audience delivery compared with Average Internet Population

	Impressions		Benchmark

children

Delivery

Share of Impressions per audience

Benchmark score

Audience delivery compared with Average Internet Population

	Impressions		Benchmark

education

Delivery

Share of Impressions per audience

Benchmark score

Audience delivery compared with Average Internet Population

	Impressions		Benchmark

neighbourhood_type

Delivery

Share of Impressions per audience

Benchmark score

Audience delivery compared with Average Internet Population

	Impressions		Benchmark

income

Delivery

Share of Impressions per audience

Benchmark score

Audience delivery compared with Average Internet Population

	Impressions		Benchmark

home_ownership

Delivery

Share of Impressions per audience

Benchmark score

Audience delivery compared with Average Internet Population

	Impressions		Benchmark

building_age

Delivery

Share of Impressions per audience

Benchmark score

Audience delivery compared with Average Internet Population

	Impressions		Benchmark

living_space

Delivery

Share of Impressions per audience

Benchmark score

Audience delivery compared with Average Internet Population

	Impressions		Benchmark

tech_level

Delivery

Share of Impressions per audience

Benchmark score

Audience delivery compared with Average Internet Population

	Impressions		Benchmark